My Approach to Modern Product Leadership

Product Strategy is the compass that aligns your vision & goals to execution & outcomes.

Without it, even fast-growing companies risk fragmented efforts, inconsistent experiences, and slower time-to-market

Many call it ideation — I call it intake.

Too often, ideation begins with preformed opinions about what’s broken. Intake, on the other hand, is about suspending judgment — deeply listening to users, uncovering the “why” behind their challenges, and allowing genuine understanding to shape what we build. That skill, more than any framework or roadmap, has defined my success as a product leader.

Understanding our users is only the beginning.

The next step is Discover — Focusing on which problems truly matter, validating possible solutions, and asking the hard question: “Does this align with our strategy and the outcomes we’re driving toward?”

When teams connect user insight to strategic intent before building, they stop chasing features and start creating impact.

Shipping isn’t the finish line — it’s a checkpoint.

Too often, teams launch a feature and move on without ever asking the most important question: Did it deliver the value we intended?

Measuring impact against the original problem statement turns output into outcomes — and it’s what separates busy teams from truly effective product teams.